What is Precision Marketing?
Love it or hate it, but we live in an age of information overload. There is contenet clutter everywhere. As a brand, posting your content without much thought is like shooting an arrow into the unknown universe, with the ‘hope’ that you’ll hit the right spot. Hence, while posting content it is extremely important to remember three basic things: your target audience, the right message and the right time. This is what forms the basis of precision marketing.
Today, consumers are demanding more relevancy and personalisation in the content they are exposed to. Precision marketing, with the help of tools enables a brand to produce relevant content for the right audience. This kind of marketing is more data driven and also has the capacity to boost engagement and in turn, sales and revenue. In a way, precision marketing can prevent a brand to bombard the wrong customers with the wrong content at the wrong time.
So what does precision marketing include? First and foremost, market segmentation. This helps to break the population into smaller and more targeted segments who have their own preferences and unique needs. Through data crunching, the populations can be segmented demographically, psychographically and behaviourally, hence allowing the brands to reach the right target audience.
But that’s not it. Precision marketing also helps to leverage the various data points from numerous sources and multiple channels. Nowadays, social media is playing a key role in this. Platforms like Facebook, Twitter and Instagram are where the customers are, it is where the people go to have conversations and share things they care about. Social media platforms can offer insights on customers which can help brands to personalise their content and send out individualised messages.
In conclusion, precision marketing is here to stay. It is an art which allows a brand or an organisation to focus on its message its customers can receive the right message at the right time. Less clutter and less noise, that’s precision marketing for you.
Today, consumers are demanding more relevancy and personalisation in the content they are exposed to. Precision marketing, with the help of tools enables a brand to produce relevant content for the right audience. This kind of marketing is more data driven and also has the capacity to boost engagement and in turn, sales and revenue. In a way, precision marketing can prevent a brand to bombard the wrong customers with the wrong content at the wrong time.
So what does precision marketing include? First and foremost, market segmentation. This helps to break the population into smaller and more targeted segments who have their own preferences and unique needs. Through data crunching, the populations can be segmented demographically, psychographically and behaviourally, hence allowing the brands to reach the right target audience.
But that’s not it. Precision marketing also helps to leverage the various data points from numerous sources and multiple channels. Nowadays, social media is playing a key role in this. Platforms like Facebook, Twitter and Instagram are where the customers are, it is where the people go to have conversations and share things they care about. Social media platforms can offer insights on customers which can help brands to personalise their content and send out individualised messages.
In conclusion, precision marketing is here to stay. It is an art which allows a brand or an organisation to focus on its message its customers can receive the right message at the right time. Less clutter and less noise, that’s precision marketing for you.
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| Source: Appier |
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